Subbulakshmi becomes the first musician ever to be awarded the Bharat Ratna, India's highest civilian award. At the same time, he grows out his hair and shaves off his moustache, radically changing his signature look.
The business move is widely criticized in the media as 'payola', but the controversy serves to further increase publicity for the band. Interscope Records pays a radio station in Portland, Oregon, USA, $5000 to play the Limp Bizkit single ' Counterfeit' fifty times.
